Keeping in line with the election mantra “No Voter to be Left Behind”, the Election Commission of India (ECI) has joined hands with Facebook to track eligible young voters in the country. As per the new collaboration, the social giant will now remind all the eligible young voters of their greatest responsibility in a democratic country— voting in the parliamentary and state assembly elections. As soon as registered Indian users turn 18 years old, Facebook will notify the ECI to enroll them in the voting list.

For those who don’t know, the ECI is all set to launch its special drive to identify the first-time and left-out voters from July 1st, 2017. Under this drive, the election officers will work with Facebook to launch their first ‘voter registration reminder’ in all the states.

‘Join Facebook to Cast Vote in India’ is Trending Today…

As per analysts, nearly 180 million Indians use Facebook today. The website turned out to be the best platform where the ECI can easily track Indian voters. This is why the Facebook team will now incorporate a ‘Register Now’ button for the Indian citizens. As soon as the user hits the button, he’ll automatically be directed to www.nvsp.in or National Voter’s Services Portal (the official website of the government). The website contains guidelines that will help you understand the complexities of the registration process.

‘Language’ was a major concern for the election officers because a major part of Facebook users doesn’t know English. To help connect with this lot, the website will send out reminders in 11 local languages besides Hindi and English. The languages on the list include:

  • Punjabi
  • Bengali
  • Gujarati
  • Marathi
  • Urdu
  • Telugu
  • Tamil
  • Kannada
  • Malayalam
  • Oriya
  • Assamese

This feature will enable all citizens to understand the message forwarded by the election commission. It’s to be noted that the chief electoral officers have made such at the local level during state assembly elections. This time, the initiative will cover the entire country, considering that the Parliamentary elections are just two years away.

This probably is a unique way to encourage youngsters for voting.


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