The retail giants of India, Big Bazaar, Spencer, V-Mart and Reliance Fresh may not find customers in the villages, but the government has taken this on itself, to offer a mall-like experience to the villagers. Rajasthan Cooperative Department is set to launch ‘mini bazaars’ in villages to make life convenient for the rural population. The department will accomplish this challenge with support from the Sahakar Vyapar Sangh. Like Annapurna Bhandars, these ‘mini bazaars’ will supply high-quality domestic products at competitive prices to consumers. The idea is to improve living standards and happiness quotient in rural Rajasthan.
The mini bazaars will help Raje government fulfill this goal. With the state government’s nod, the cooperative societies in Rajasthan, including the Kraya-Vikraya Sahkari Samiti will implement this ambitious retail project in the desert state. For a change, the upcoming bazaar will include not just supermarkets for daily commodities, but also chemist shops, e-mitra facility, ice cream parlor, daily, and utility shops for seeds, and fertilizers. Reports suggest the district consumer Bhandars will supply products to these mini bazaars.
Getting inspired from the ‘Annapurna’ fair-price stores, the mini bazaars will keep electric fitting, sanitary ware, plumbing works, cement and other utility items. An agency operating on the district level will supply goods from the company to the cooperative societies that will distribute them to the utility shops.
The first phase of the project will cover districts like Banswara, Sikar, and Jalore. The government has selected five village cooperatives based in these regions for this venture.
The authorities have assigned distribution duties to various players. RCDF or the Rajasthan Cooperative Dairy Federation Limited is the distribution partner for ice cream and dairy products. In future, we will see RCDF milk parlors in many villages in Rajasthan. The district consumer Bhandar will supply medicines to local chemists, whereas RAJFED will provide pesticides, insecticides, fertilizers, and seeds required for agriculture.
Besides transforming the ‘retail culture’ in rural Rajasthan, the government will attempt to promote cashless payments via e-centers. An e-Mitra center will accompany each of these bazaars where shoppers can avail the benefits of novel communication and information technology.
Thus, the villagers will get employment at mini bazaars, as well as, good products at subsidized prices.