Revamping tourist-centric locations in Bharatpur and Weir among other locations has proved to be a booster for Tourism in Rajasthan. Intense beautification of various spots by the government will not only give a fillip to Rajasthan tourism but also preserve state heritage and property. The Rajasthan government has forged a PPP partnership to uplift tourism and eco-tourism.
The Vasundhara Raje led Government has decided to focus on specific locations and spots. Here are the few spots which the government has decided to facelift. Not only this, a slew of festivals are being arranged and conducted on the grounds of Rajasthan. Various events are being organized on different days and events like Sakrat, Dusshera, Gangaur, Teej and Marwar festival. These festivals entice hundreds of visitors from the world over. Tourism Campaign ‘Jaane Kya Dikh Jaye’ done wonders Rajasthan government’s massive travel campaign in association with Ogilvy has amassed induced fruition for the Rajasthan tourism department.
Themed as ‘Jaane Kya Dikh Jaye’, the campaign is a meaningful amalgamation of six different campaigns meant to give boost to Tourism in Rajasthan. Tourism in Rajasthan accounts for 15% of Rajasthan’s economy as it facilitates maximisation of foreign exchange earnings, regional development and infrastructure development.
Incentivisation for tourist-centric projects Rajasthan also revamped its tourism unit policy 2015 which will be continued for seven years. The Entertainment tax was exempted 50% for seven years, while the luxury tax was exempted 100%. Not only this, the Rajasthan government also decided to reimburse 25% VAT amount paid on the purchase of plant and machinery up to 7 years from the date of Certificate issuance to give a boost to Tourism in Rajasthan.
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These incentives are being provided to those setting up tourism-related projects in Rajasthan. Rajasthan also forms part of India’s Golden Triangle, the tourist circuit which constitutes National Capital Delhi, Agra, and Jaipur. Rajasthan has embarked on an unprecedented journey of becoming the most tourist-loved city, given that Jodhpur already ranks as Top- 10 tourist preferred destinations. Tourism in Rajasthan also has a multiplier effect on the economy as it escalates development, ushers in employment and revitalizes historic monuments apart from numerous other benefits.
